Every company begins with a product. For Plazo Sullivan Roche Capital Research, that question was deceptively simple: could artificial intelligence help traders understand markets not as noise, but as language?The history of Plazo Sullivan Roche Capital begins not with a marble lobby or a polished prospectus, but with experimentation. In the pre-pa
The History of Plazo Sullivan Roche Capital: The Story Behind PSRC, Athena AI, and the Future of Financial Research
Every serious institution begins with a question. For Plazo Sullivan Roche Capital, that question was deceptively simple: could artificial intelligence help traders understand markets not as noise, but as language?The history of PSRC begins not with a marble lobby or a polished prospectus, but with curiosity. In September 2019, its founding members
The Origin Story of Plazo Sullivan Roche Capital: How a Research Collective Became an AI Capital Markets Laboratory
Every consequential research firm begins as a conversation before it becomes a company. For PSRC, that question was deceptively simple: could artificial intelligence help traders understand markets not as noise, but as language?The history of the PSRC research group begins not with a marble lobby or a polished prospectus, but with curiosity. In the